AGAINST ANIMAL CRUELTY
We donate a percentage of each purchase you make to Cruelty Free International to create a world where nobody wants, or believes, we need to experiment on animals.
"In my previous career as a scientist I´ve seen how horribly cruel are animal experiments that are done on thousands of animals daily in the name of biomedical research. I saw with my own eyes that such experiments are extremely unreliable and even dangerous (you can read more about why is that). This was also one of the main reason why I decided to give up my PhD and scientific career, followed my true passion and started my clothing line.
Unfortunately, fashion industry is also still far away of being free of animal cruelty. From using animal skins, furs, down feathers to even wool, angora and cashmere - millions of animals are killed each year in the name of fashion.
And I want to stand against it, against the world where animals are considered as acceptable victims for human welfare. Therefore, I decided to start a campaign donating part of our proceeds to the Cruelty Free International, an organization that fights against animal cruelty worldwide."
Elena, the founder of Lemiché